Morgan Celeste Photography
A photography website connected to booking and galleries, built around how an independent business wants to work.
What was needed
Morgan wanted a website that did justice to her photography—and a clearer path from an inquiry to a finished gallery. Scheduling lived across social messages and email. The work began with her services, availability, deposits and approval decisions, so the software would reflect how she wanted to run the business.
What we built
We designed and built the photographic website, configured the booking and delivery workflow, and prepared an illustrated operating guide. AI-assisted engineering supported research, implementation and refinement, with client feedback and direct testing shaping the result. Four curated portfolios give the photography room to breathe; service pages help visitors choose a session.
How it works
Framer provides the public website. Pixieset handles booking requests, questionnaires, agreements, invoices and client galleries, with Google Calendar checking availability. Morgan keeps Lightroom for editing. Standard portrait sessions follow a configured booking flow; weddings and custom work begin with an inquiry. Morgan retains approval over the work she accepts.
Why this approach
The distinctive part was Morgan’s presentation and client experience. Building a separate booking and payment system would also have meant maintaining reservations, reminders and payment recovery. We chose established tools for those responsibilities and kept the custom work focused. At this scale, exporting finished photographs from Lightroom to a gallery was a reasonable handoff; a bespoke transfer service would have added another system to maintain.
Project status
The website is published and the studio workflow is configured. Controlled checks covered requests, approval messages, calendar conflicts, reminders and full-resolution gallery delivery. The first real booking still needs to confirm the signature and payment lifecycle. The handoff explains what Morgan manages and what remains with us. Booking growth and time savings have not yet been measured. Photography by Morgan Celeste Photography.
Related Pattern Cards
Build versus buy shaped the split between a distinctive website and established studio tools. Practical ownership shaped the handoff: Morgan can manage the studio’s decisions without becoming its software developer.